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Get People to Sign Up for Your Emails

December 1, 2018 / GuidesFor Team

Getting people to sign up to email subscriptions can be tricky business, but marketing departments push through with it, knowing that their investment in email marketing can bring an average … Continue reading Get People to Sign Up for Your Emails

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Don’t Let Your Email Marketing Be the Reason You’re Losing Customers

December 1, 2018 / GuidesFor Team

With all the returns that email marketing brings to companies, marketers generate leads upon leads to send email marketing materials to. Be warned, however, that no matter how good your … Continue reading Don’t Let Your Email Marketing Be the Reason You’re Losing Customers

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Using AI for Your Emails Wisely

December 1, 2018 / GuidesFor Team

Since making its debut, artificial intelligence is fast becoming the darling of the technological world. In almost every digital space, AI can be seen operating in wonderful ways that are … Continue reading Using AI for Your Emails Wisely

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Turning Your E-mail to a Social Media Engagement Tool

December 1, 2018 / GuidesFor Team

Social media has taken the world by storm, creating so many opportunities for brands to be present and hovering over their target markets at every turn. But even with the … Continue reading Turning Your E-mail to a Social Media Engagement Tool

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Making People Sign Up to Your Email Forms for Quality Leads

December 1, 2018 / GuidesFor Team

You have the perfect email message, the perfect promotion for your customers, and you hit all the right spots of what they need exactly; now all that’s missing is the … Continue reading Making People Sign Up to Your Email Forms for Quality Leads

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Foundations of Email Marketing

December 1, 2018 / GuidesFor Team

Since the advent of e-mail, this tool has been used so much that many businesses and even private individuals can barely live without it. In fact, even with newer communication … Continue reading Foundations of Email Marketing

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How to Easily Make Your E-Mail Marketing GDPR Compliant

December 1, 2018 / GuidesFor Team

The General Data Protection Regulation (GDPR) was set in motion in the EU on May 25 this year and many companies have been scrambling to comply with these rules. With … Continue reading How to Easily Make Your E-Mail Marketing GDPR Compliant

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Make Every Newsletter Drive Customers to Your Business

December 1, 2018 / GuidesFor Team

Customer retention and engagement is the name of the game for marketers–including e-mail marketers. One of the ways e-mail marketers do this is through newsletters, which means that crafting them … Continue reading Make Every Newsletter Drive Customers to Your Business

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Don’t Do These in Your E-mail Marketing Campaigns!

December 1, 2018 / GuidesFor Team

Done right, e-mail marketing can be one of the best sales tools a company can have at their disposal. While there are automated e-mails generated, in essence, content still comes … Continue reading Don’t Do These in Your E-mail Marketing Campaigns!

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How to Know if You’re Sending Effective Emails

December 1, 2018 / GuidesFor Team

Whenever we see responses and actions gained through the e-mails we send out, it gives us something to celebrate about. When we send effective e-mails to our clients, sales can … Continue reading How to Know if You’re Sending Effective Emails

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What CMOs Need to Know to Maximize Email ROI

Keeping pace with consumer expectation is not getting any easier. And advanced marketing applications like digital commerce and personalization along with executive pain points like content management and omni-channel execution are making it hard to catch your breath. Now more than ever, CMOs are seen as a major influencer in their brands’ customer experience, tech spending, and overall growth.As you continue to do what’s necessary to evolve your brand, we’d hate for you to lose sight of a classic: email.

7 Essential Lifecycle Marketing Programs For Email Marketers

Using customer data to drive campaign performance is always about building deeper, more substantial relationships with customers. Understanding their lifecycle stage is the first step to strengthening your communications. Use this Success Guide to take your email campaigns to the next level with lifecycle segmentation.

Increasing Email Deliverability

When it comes to online marketing, the metric businesses traditionally use to determine an email program’s overall success is deliverability. Without high deliverability, businesses cannot move beyond the basics to build customer relationships, grow robust opt-in lists, scale email programs, and generate new revenue. This whitepaper provides a quick and compelling roadmap for discovering new tactics to increase email delivery performance rates.

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