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Which Email Marketing Software Should You Use for 2019?

Email marketing is still one of the most effective ways to reach an audience. In fact, 86% of respondents from DMA’s Marketer Email Tracker 2018 considers it as a “very important” strategy. … Continue reading Which Email Marketing Software Should You Use for 2019?

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Your Opened Email Campaigns Tell a Bigger Story than You Think

There are different ways in how to measure the success of an email marketing campaign, one of which is the opening rate of emails. But just because emails are opened … Continue reading Your Opened Email Campaigns Tell a Bigger Story than You Think

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How Much Should You Personalize Your Emails?

Email personalization is now the name of the game for many email marketers, but just because an email is personalized, doesn’t mean that its effectiveness will skyrocket. According to a … Continue reading How Much Should You Personalize Your Emails?

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A Guide to Creating Your First Email Marketing Campaign

Email marketing can be a bit daunting for those doing it for the first time, but knowing that email is still the leading form of business communication, marketers have to … Continue reading A Guide to Creating Your First Email Marketing Campaign

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Need a Brilliant Subject Line? Here are a Few.

In a day, an average individual would receive 121 emails every day. That is a lot of emails that a busy person has to go through on a daily basis, … Continue reading Need a Brilliant Subject Line? Here are a Few.

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