A Checklist for New Year’s Resolution in Email Marketing

November 6, 2019 / GuidesFor Team

It is a must for each company to evaluate their email marketing strategies every start of a new year. Despite email marketing’s age as compared to social media, it still is preferred by many companies.

Evergage recommends evaluating the KPI (key performance indicators) used to define a successful email marketing campaign. Most marketers struggle in dealing with metrics. However, this is one way to assess whether a company has reached its email marketing goals.

Most of the time, copywriters prepare articles that are meant to be published based on the writer’s goals. However, writers must put themselves on the shoes of their target clienteles in order to personalize the email for its target demographics.  Read for more. ~~ Lornajane Altura

Read the source article at Evergage

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