August 9, 2019 / GuidesFor Team
Any organization needs a good marketing strategy in order to be noticed and to get clients. In non-profit terms, this means getting the story out there and getting more people to help your cause by volunteering their time, efforts, and resources. What NGO marketers need to realize is that the digital generation is on the rise and is within easier reach if they want to donate. With 28% of donors willing to donate through email, it is important to embed good email marketing campaigns into your overall marketing strategy. How do you craft that strategy and how does email marketing fall into this? Find out more by reading this article.
Posted In: Research