July 31, 2019 / GuidesFor Team
“This year the email marketing landscape will continue to focus on personalization with a focus on quality over quantity as well as expanding loyalty programs,” Marketing Land reports.
Marketers no longer have any excuse not to personalize the email marketing content of users. With data that comes from browsing and purchases of users, marketers have a basis for the content that would spark the interest of clienteles.
The article also recommends the use of interactive content by businesses. Although there are advantages with this approach, some email recipients are skeptical about the safety of clicking these as these might have viruses . Not all users would be amenable with clicking these interactive content. The challenge is to win them over with email marketing.
Posted In: Research