Make Trust Your Email Marketing Principle

July 31, 2019 / GuidesFor Team

Email marketing can go a long way done right. In fact, businesses enjoy 760% increase in revenue when marketers use segmented campaigns. Segmentation in campaigns is one way to improve your relationship with your customers as you give them exactly what they need according to their tastes and preferences. But segmentation is only part of the story. An important ingredient in successful email marketing is building trust with your customers. You might be giving the right email to the right person, but without trust, your potential customers will not be willing to part with their money and won’t be converted to your business. Worse, without trust, you cannot maintain a solid clientele. If you want to increase trust in your email marketing campaigns, read this article. -Jahra R.

Read the source article at pardot.com

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