December 1, 2018 / GuidesFor Team
Email personalization is now the name of the game for many email marketers, but just because an email is personalized, doesn’t mean that its effectiveness will skyrocket. According to a study, only 8% of recipients would engage more with a brand if the email is addressed to them by their name. This reveals a startling fact: just because you personalize does not mean that your email will do well and that overpersonalization does happen. So how much personalization should you put in your email marketing efforts to get positive results? Find out here in the following article. -Jahra R.
Posted In: Research