December 1, 2018 / GuidesFor Team
Since the advent of e-mail, this tool has been used so much that many businesses and even private individuals can barely live without it. In fact, even with newer communication tools, 73% of millennials still prefer e-mail as their main source of business communication. And while e-mail marketing uses so many tools to make itself more efficient, what makes it really effective is the content inside the e-mail itself. While marketers have their own fancy ways of reeling in customers, the basic premise of delivering great content still remains. This article brings us back to the basics of what makes a great e-mail that brings in results for the company. -Jahra R.
Posted In: Research