How to Make Sure That Your Email Marketing Strategy is Legal

September 1, 2018 / GuidesFor Team

Emails have become a staple in the world of corporations and businesses. It is considered as a necessity, and lately as a tool for marketing. Because a lot of businesses engage in email marketing strategies, it has also become an avenue for people with harmful intentions. Thus, the appearance of phishing emails or scam emails. Often, even people with good intentions make the mistake of not making sure that their emails comply with legal rules. Even though their intentions are legal, it is better to be safe than suffer the consequences. The IBM Knowledge Center released a guide on various laws related to email marketing which businesses will find informative and useful. Furthermore, this article, which is an excerpt from a book, gives emphasis on the seven legal rules that email marketers should incorporate in their emails. – Regina Ongkiko

Read the source article at Entrepreneur

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