Why GDPR And Email Marketing Go Hand-In-Hand

January 29, 2018 / GuidesFor Team

When the General Data Protection Regulation was being discussed  in the EU, many companies began to worry about the prerequisites of the law. Not many companies know that the GDPR can be put to good use when it comes to marketing. As per Computer Weekly, the GDPR can make businesses more efficient, secure, responsive, and most importantly, safe. Companies have to put their customer’s well-being at the forefront first so the GDPR’s security goes well with email marketing as the customers will feel more safer than ever. It’s best to get to know GDPR; its pros and cons, first before picking a side. For now, it could mean great things for companies. -Carla Grace Mesina

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