Why Email Marketing’s Strongest Point Is Personalization

January 29, 2018 / GuidesFor Team

Email marketing employs an array of techniques to help businesses gain more customers by reaching out to them. Out of all these techniques, what really hooks an email receiver into checking out a company is personalization. Emails that are more personalized have a chance pf  26% of being read by the receiver and this spells good news for the business owner. Personalization is very easy. For starters, having the name of the email receiver on the mail itself is a good start. Still, one must be cautious. There is such a thing as too much personal though as customers might think that their privacy is being invaded otherwise. -Carla Grace Mesina

Read the source article at Marketo Marketing Blog

Posted In: Research