
January 29, 2018 / GuidesFor Team
When it comes to email marketing, many business owners are afraid to try out the practice for fear of pushing away customers instead of getting more. We’ve all been through annoying spam emails so everyone can relate to what it feels like to be bombarded with email. If there’s one rule in email marketing, it’s that there’s no such thing as too much email. Segmented email campaigns have an open rate that is 14.32% higher than non-segmented campaigns and this means that having multiple sale-oriented emails sent to users isn’t completely a bad thing. In fact, it could help a company get a boost in sales even more. – Carla Grace Mesina
Read the source article at Entrepreneur
Posted In: Research