Interaction Is The Future Of Email Marketing

January 29, 2018 / GuidesFor Team

Email marketing is a continuously evolving process and by next year, there will be more trends to look out for. For 2018, one of the upcoming trends for email marketing is interactiveness. Emails being more interactive have proven to be a more effective approach as they allow the company to engage more with the customer. One key element that the target looks out for in emails is whether or not the links direct them to another page. What they want is for all the details to be on the email itself. Another practice companies could use is using emojis to make emails more fun and interactive. The use of emojis in emails has increased to 775% between 2015-16 and it has since proven itself in being a good hook for target customers. -Carla Grace Mesina

Read the source article at CRM for Small Business

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