Email Marketing Adoption, Trends, and Challenges Survey

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Don’t Do Email Shotguns

As an email marketer, you want to target the most number of people as possible to create more sales for your company. You know there are so many people out … Continue reading Don’t Do Email Shotguns

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Pumping Up Email Marketing with Automation

According to a study, “Sending four emails in a month instead of one significantly increases the number of consumers opening more than one email”. Chances for successful email marketing increases … Continue reading Pumping Up Email Marketing with Automation

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Abuse Emails: Warning to Email Marketers

Email marketing is one of the most used tools by businesses today to market to their customers especially knowing that 99% of consumers read their emails every day. This means … Continue reading Abuse Emails: Warning to Email Marketers

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Make Trust Your Email Marketing Principle

Email marketing can go a long way done right. In fact, businesses enjoy 760% increase in revenue when marketers use segmented campaigns. Segmentation in campaigns is one way to improve … Continue reading Make Trust Your Email Marketing Principle

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Make Your Message Pop with HTML Email

Even with the influx of social media marketing and other online marketing platforms and tools, one tool remains to be a strong force despite being older than most: email marketing. … Continue reading Make Your Message Pop with HTML Email

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