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Which Email Marketing Software Should You Use for 2019?

Your Opened Email Campaigns Tell a Bigger Story than You Think

How Much Should You Personalize Your Emails?

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A Guide to Creating Your First Email Marketing Campaign

Email marketing can be a bit daunting for those doing it for the first time, but knowing that email is still the leading form of business communication, marketers have to … Continue reading A Guide to Creating Your First Email Marketing Campaign

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Need a Brilliant Subject Line? Here are a Few.

In a day, an average individual would receive 121 emails every day. That is a lot of emails that a busy person has to go through on a daily basis, … Continue reading Need a Brilliant Subject Line? Here are a Few.

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Email Marketing Essentials for Nonprofits

Whether writing for non-profits, foundations,or corporate social responsibility efforts, having the right approach from start to finish should be in the mind of email marketers. While there are many similarities … Continue reading Email Marketing Essentials for Nonprofits

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Let Automation Help Your Usual Email Marketing Grind

Personalizing communications with customers has been the name of the game for a while now. But with the varying preferences of every person in a company’s email list, personalizing your … Continue reading Let Automation Help Your Usual Email Marketing Grind

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Use AI for Your Marketing Efforts

Artificial intelligence has become an indispensable tool for many companies as it does most of the grunt work for data processing that humans would need to create solutions and strategies. … Continue reading Use AI for Your Marketing Efforts

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What CMOs Need to Know to Maximize Email ROI

Keeping pace with consumer expectation is not getting any easier. And advanced marketing applications like digital commerce and personalization along with executive pain points like content management and omni-channel execution are making it hard to catch your breath. Now more than ever, CMOs are seen as a major influencer in their brands’ customer experience, tech spending, and overall growth.As you continue to do what’s necessary to evolve your brand, we’d hate for you to lose sight of a classic: email.

7 Essential Lifecycle Marketing Programs For Email Marketers

Using customer data to drive campaign performance is always about building deeper, more substantial relationships with customers. Understanding their lifecycle stage is the first step to strengthening your communications. Use this Success Guide to take your email campaigns to the next level with lifecycle segmentation.

Increasing Email Deliverability

When it comes to online marketing, the metric businesses traditionally use to determine an email program’s overall success is deliverability. Without high deliverability, businesses cannot move beyond the basics to build customer relationships, grow robust opt-in lists, scale email programs, and generate new revenue. This whitepaper provides a quick and compelling roadmap for discovering new tactics to increase email delivery performance rates.

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Email Marketing Adoption, Trends, and Challenges Survey

The Latest

A Guide to Creating Your First Email Marketing Campaign

Need a Brilliant Subject Line? Here are a Few.

Email Marketing Essentials for Nonprofits

Let Automation Help Your Usual Email Marketing Grind

Use AI for Your Marketing Efforts